Privacy Policy
Last Updated: 04/02/2025
Thank you for visiting electroncycles.com (hereinafter referred to as “we,” “us,” or “our“). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or otherwise interact with our services.
1. Who We Are
We operate in compliance with all relevant data protection legislation in the United Kingdom, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data We Collect
2.1 Personal Data
“Personal Data” refers to any information that can directly or indirectly identify you. We may collect and process the following personal data:
- Contact information: Your name, email address, postal address, and phone number when you fill out forms or contact us directly.
- Account details: If you create an account on our website, we may collect login credentials (username and password).
- Transaction details: If you make a purchase or place an order, we may collect payment details (e.g., billing address, partial payment card details through a secure payment processor).
- Communication information: Records of our correspondence with you (e.g., when you email or call us).
2.2 Non-Personal Data
We may also collect non-personal data such as:
- Technical information: IP address, browser type, device type, operating system, and other diagnostic data.
- Usage data: Pages visited, time spent on pages, and other analytical information about your browsing behavior on our website.
3. How We Collect Your Data
We collect your data in a variety of ways, including but not limited to:
- Direct interactions: Filling in forms on our website, communicating with us via email, phone, or social media.
- Automated technologies: Using cookies, server logs, and similar technologies to track your activity on our website.
- Third-party sources: We may receive information about you from third parties such as payment processors, analytics providers, and advertising networks.
4. Use of Cookies and Similar Technologies
We use cookies and similar tracking technologies to enhance your browsing experience and gather information about how our website is used. Cookies are small text files placed on your device. We may use:
- Essential cookies: Necessary for basic site functionality (e.g., to remember items in your cart).
- Analytics cookies: To analyse web traffic and understand user interactions on our site.
- Functionality cookies: To remember your preferences and improve user experience.
You can control or disable cookies in your browser settings; however, this may affect the functionality of our website.
5. How We Use Your Data
We process your personal data for the following purposes, where we have a legal basis under UK GDPR:
- To provide and maintain our services: Including processing orders, providing customer support, and enabling communication.
- To improve our website: Analysing how you use our website to improve functionality and user experience.
- To manage payments and billing: Processing your transactions securely through trusted third-party payment processors.
- To send marketing communications: Where you have consented or where we have a legitimate interest. You can opt out of receiving these communications at any time.
- To comply with legal obligations: For compliance with applicable laws, regulations, or court orders.
6. Legal Bases for Processing
We rely on the following legal grounds under UK GDPR:
- Consent: Where you have given us explicit consent for specific purposes (e.g., receiving newsletters).
- Contractual necessity: Where processing is required to fulfil a contract with you (e.g., processing your order).
- Legitimate interests: Where processing is necessary for our or a third party’s legitimate interests, provided these are not overridden by your rights and interests.
- Legal obligation: Where we must comply with a legal or regulatory obligation.
7. How We Share Your Data
We do not sell or rent your personal data. However, we may share your data with:
- Service providers: Third-party vendors who help us operate our website or provide certain services (e.g., payment processors, hosting providers).
- Analytics providers: To help us analyse website usage and improve our services.
- Legal or regulatory bodies: If required by law or in response to valid legal requests (e.g., court orders, government regulations).
Whenever we share personal data, we ensure that the recipient has appropriate safeguards in place to protect your data.
8. International Data Transfers
In certain cases, your personal data may be transferred outside the UK. We will ensure appropriate safeguards (such as Standard Contractual Clauses or equivalent) are in place to protect your personal data consistent with UK GDPR requirements.
9. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required by law. Once your data is no longer needed, we will securely destroy or anonymise it.
10. Your Rights
Under UK GDPR, you have certain rights regarding your personal data, which include:
- Right to access: You can request a copy of your personal data we hold.
- Right to rectification: You can ask us to correct any inaccuracies in your personal data.
- Right to erasure (“right to be forgotten”): You can request the deletion of your personal data where there is no compelling reason for its continued processing.
- Right to restrict processing: You can ask us to limit how we use your personal data.
- Right to data portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format and have the right to transmit it to another controller.
- Right to object: You can object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent: Where the processing is based on consent, you can withdraw consent at any time.
To exercise any of these rights, please contact us at info@electroncycles.com. We will respond within the timeframe required by law.
11. Data Security
We implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, please note that no data transmission over the internet or data storage system can be guaranteed to be completely secure.
12. Third-Party Links
Our website may contain links to third-party websites. We do not control the privacy practices of these websites, and this Policy does not apply to them. We encourage you to read the privacy statements of any third-party site you visit.
13. Children’s Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected personal data from a child, please contact us so we can delete this information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically for any changes.
15. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
If you have unresolved concerns, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK. For more information, visit https://ico.org.uk.